Hero + subhead
One primary buyer, one desired outcome, and a mechanism that makes the claim believable.
For early B2B SaaS homepages
Make the first screen earn the next click.
Get a ready-to-paste hero, CTA, proof strip, three priority copy blocks, and a short friction map — delivered in 48 hours.
Request the 5-question intake$119 FLAT
ONE REVISION
ONE REVISION
No analytics, CMS, product, or customer-data access needed. No conversion guarantees — just clear copy you can test.
FICTIONAL SAMPLE: RELAYDESK
ONE BUYER + ONE OUTCOME
Turn every support conversation into the next product decision.
RelayDesk groups feature requests from Intercom, Slack, and email, then shows product teams what to build — without tagging tickets by hand.
Analyze 100 tickets free48hFirst draft
$119Fixed fee
1Revision included
0Account access needed
The deliverable
Not another audit. The actual words.
Every recommendation includes copy you can paste, the friction it removes, and its order of implementation.
Primary + secondary CTA
A next step matched to buying readiness, plus a lower-risk path for visitors who need proof.
Proof strip
A compact line using only claims, customers, integrations, or product evidence you can state honestly.
Three copy blocks
The sections most likely to support the first screen: problem, workflow, differentiation, or outcome.
Five-point friction map
What weakens comprehension or action, ranked by likely impact and implementation effort.
Copy sheet + one revision
Plain text for easy implementation, plus one consolidated revision within five calendar days.
The process
From public homepage to testable copy.
No sprawling discovery phase. The intake captures the minimum context needed to make a focused first-screen decision.
Five answers
Buyer, desired action, traffic source, strongest honest proof, and claims to avoid.
Fixed project
The $119 scope is documented and funded through Contra before work begins.
48-hour draft
The public page and two direct competitors become a ready-to-paste copy hierarchy.
One revision
Send one consolidated note within five days. The revised copy returns within 24 hours.
Fit check
Useful when the product works but the message wanders.
Good fit
- B2B SaaS with a public homepage
- A specific primary buyer
- One action you want visitors to take
- A recent launch or positioning change
- At least one honest proof point
Not included
- Full website redesign or implementation
- Analytics, experiments, or user research
- Brand strategy from a blank page
- Legal, compliance, or security review
- Traffic or conversion guarantees
Your product can be complex. Its first screen cannot.
Send the homepage URL and get the five-question intake. If the product is not a fit, you will hear that before any payment.